To use art to reinforce the natural essence of the Breathegreen's brand while giving a space intervention further value.
Art Collection | We opted to feature visual artist Bernard Arce, who unveiled “The Beauty of Innuendoes”, a body of work from his native Costa Rica that features local wildlife in its natural habitat. These works of art grace the walls of Breathe and are available for sale to patrons as a limited-edition series. For every purchase, we donate 100% of net revenue to designated charities.
Branding and Social Media Strategy | This is a secondary service provided for key clients in support of their social responsibility efforts. In this case, Breathe wanted a straightforward way to communicate their holistic message that would be easily executable for their staff to maintain on an on-going basis. We provided high-quality imagery and consistent messages. We did an IG take-over for 1 month while providing training, direction and imagery on a periodic basis.
Social-Conscious Initiatives | Breathe’s sustainability philosophy is reflected in their eco-conscious suppliers of food as well as packaging. We took it one step further by creating a give-back strategy around their art collection to further align their social conscious values with their marketing and PR efforts. Simply put, each piece of art is linked to a good cause somewhere in the world. For every purchase, we donate all net revenues to designated charities.
Our intervention resulted in a beautiful space and communication that is consistent with the brand values. We helped increase brand awareness and demonstrated their sustainability initiatives in an organic and engaging way while creating a way for them to keep on giving back. This is Philarthropic’s idea of doing good business doing good.